This week saw the unveiling of this year RIBA Windows Project; here are a few of hmvm's standout installations.

Fluidity of linear repeats featured at Topshop, Longchamp, Gant, Banana Republic, Karen Millen and Hackett.

Strong brand statement at Brooks Brothers

Other stand out windows this week:
Story telling at JCrew textured back wall linking into the campaign message on the window, rich autumnal colourways.

Laboratory repetitions at Penhaligon’s, smaller products are always a challenge to display but this concept showcases the back-story of the products origins in a contemporary way.

Another product that also holds the same difficulties with VM, is technology but once again Apple have managed to achieve a simplistic and aesthetic scheme. Creatively showcasing what the product can do without the need for text descriptions.

More retailers are exploring interactive window concepts; it’s having the correct balance to integrate the product, social media platforms, VM aesthetics and engaging with the consumer. Technology is always changing but the way in which its applied to a concept is key. Cath Kidston have launched a social campaign that encompasses all platforms socially and physically in-store, enabling the concept to be communicated and reinforced to the consumers.

Following on from the supermarket style fashion products/catwalk shows seen at Anya Hindmarch, Moschino and Chanel this season, there has been an emerging trend with kitsch supermarket VM displays.

Moschino must-haves in one oversized basket.

Retro supermarket sweep at Debenhams.

The ‘Cornershop’ by Lucy Sparrow was an installation corner-shop entirely made from felt. The intricate detail of the products and branding was absolutely amazing and replicated all your childhood classics!

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Powerful and inspiring sayings on the scaffolding outside Dover Street Market… Watch this Space for a newly refurbished store celebrating 10 years.

The Masters Campaign launched at Selfridges, showcasing twelve designers who shaped the fashion landscape – here are hmvm’s highlight windows.

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Singular use of colour tones and masculine styling.

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Surrealism elements.

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This weeks post is a playful round up which showcases how retailers are reconnecting with their customers using their brands tone of voice.

Harvey Nichols current scheme focuses on key trend statements for this season and also uses directional language to engage the customer. Experimental mannequin groupings impact the windows; it’s really interesting to see the boundaries being pushed. (Photos courtesy of Melvyn Vincent)

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Harvey Nichols side run of windows takes inspiration from the monochrome front scheme and have added tongue-in -cheek phrases for a handbag focus concept. (Photos courtesy of Melvyn Vincent)

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Topman’s The General Store also has played with directional arrows for a simple and effective vinyl scheme.

French Connection has revisited an old marketing campaign ‘FCUK’, creating a reveal window using playful phrases.

I love the simplistic approach Coast has used in their current scheme, creating an automated Rolodex back wall, with different letters/words continuously rolling and changing. A very cost effective way of having movement with a low-fi tech approach with the noise of the Rolodex adding another element to the scheme.

Mass retail focus on casual luxe concepts with sports being another huge statement for VM, Liberty have dedicated a run of windows to sports - pulling inspiration from equipment, pitch markings and signage – with the slogan ‘A match made in Liberty’

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Wall branding at Size – using associated props to create texture.

New store opening – Adidas have just opened off Carnaby Street, strong brand statements have been interwoven within the fixtures and fitting. Interesting uses of floor signage and collaborative window artwork.

Accessories are always hard to display, so when new VM approaches are used its great to highlight them. McQ has combined campaign visuals with industrial clamps to display the glasses around the poster.

Repetition at Liberty with the glasses attached to a sport net.

The scarf room at Liberty are always challenging new ways to VM the product; love the softness of these scarf wings on the mannequins. (Photos courtesy of Lucky Fox)

Colour vs. Texture Electric blue has been used as a highlight colour (Joseph, JCrew).

Sound texture cocoons the mannequins at COS.

Blanket of stick lights illuminate Topshop/Topman windows creating a wall of lights.

Mannequin Update:
Monochrome delights at Harvey Nichols with heavy facial features and text elements. (Photos courtesy of Melvyn Vincent)

Experimental mannequin positioning at Harvey Nichols. (Photos courtesy of Melvyn Vincent)

Chanel’s new window plays with mannequin positioning combined with 2.D imagery.

Moschino = Fantastically playful.

Out and about in London:
Festival of Love at the Southbank – strong neon type and materials were a take away from this pop-up event.

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Out of the Ordinary at Christies – Unusual props/objects that have a weird and wonderful story to tell.

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