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This year christmas trend report features lots of woodland settings, a nod at traditional seasonal imagery and cute miniatures. Here is HMVM's complete London Christmas trend report.

5 Gold Rings:
Metallic colours are a seasonal favourite with Gold as the stand out for this year, teamed with strong geometric shapes.
(Topman, Penhaligons, Roksanda, Saint Laurent, Nicholas Kirkwood, Isabel Marant, Burberry, Dolce & Gabbana)

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Department Stores:
Harvey Nichols
If you go down to the woods today, you’ll be sure of a big surprise… these magical jewelled coloured trees grow up through the window and onto the building, hiding between the trucks are these mythical creatures hand-crafted from pipe cleaners.

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Harrods
The land of make believe with oversized toys brought to life, each window features mice as a story telling detail which adds a cute narrative to the scheme.

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Selfridges
Enchanted Christmas becomes the latest destination at Selfridges, each window portrays a surreal fairy-tale or children’s story book with a fashionista twist. Especially love the atrium space how they have played with text.

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Liberty
Drawing on the stores historic past, this years Christmas reveal had a festive nautical concept, with oversized sequins shimmering on the back wall and a full sized mast setting sail in the atrium space, finished off with fabulous prints in true Liberty style.

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John Lewis
It was always going to be hard to top last year’s beautifully crafted animals but this years light hearted, strong seasonal message ties into the ad campaign, Pulling on our heartstrings more with Monty, Mabel and family.

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Debenhams
Found It tag is this seasons message, love the graduating colour tones of the lights and how this has been continued across the whole building. Very contemporary way of highlighting Christmas.



Miniatures:
Additional story telling elements in the schemes that are able to feature in multi platform campaigns. Mini wooden dolls at Burberry and miniature mice at Harrods.



Paper creations at Tiffany & Co and Christian Louboutin.



Automated cars in a small-scale city scene at Coach.



Pink Santa miniatures at Theo Fennell.



Seasons Greetings:
Bold lettering from Jigsaw and Karl Largerfield.



Freehand doodles at Mulberry with Bottega Veneta showcasing some product delights in a row of festive mailboxes.



Neon lights at Uniqlo and Armani.



Stand Outs:
Freeze frame at Gucci beautifully tumbling product falls out the gift boxes. An absolutely stunning scheme.

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Hermes pearlescent fairground, looks like oversized ornate decorations, love how the brand always incorporate their brand heritage into each window.



Global treasures at Smythson’s, love how this brand keeps reinventing their product in a fun but luxury way.



Clean, simple and stylish of course VB!



Traditional:
A variety of the seasonal classics its great to see how retails adapt by using different materials, colours and story telling to bring the traditional visuals to life.
Presents:
Gift wrap it with a bow at Louis Vuitton.

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Express delivery at Hackett while at The Conran Shop festive family scenes.



Trees:
Up-cycled geometric shaped tree fixturing at Levi's while Moschio opted for a traditional tree with all the product trimmings.



Decorations:
Giant size for grand effect at Dior and JCrew.



Luxury baubles always have a fur trim inside! Love this furry fun sized scheme at Prada.



White Out:
Brilliant white block shapes at Dover Street Market.



Ice age arrived at Joseph, strong structural stalactite and stalagmite encases the window.



Simplistic use of symbols to hint at snow (Margaret Howell, Forever 21)



Pulsating lights at Mc Q.



Plaster library at Gant



Woodland Creatures:
With a lot of retailers choosing to take us to an enchanted forest with rows of tree trunks, other decided to focus on the woodland creatures that could be found in the forest. Woodland elements at Watches of Switzerland, paper animals roam between the trunks, while the product is placed on top and inside the bark, also love the scroll notes attached to the trunks.



Hand-crafted animals at Anthropologie, especially love this robin mid flight, continuing the woodland feel throughout the fixtures and in-store displays.

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Woodland foliage in this specular mannequin Mohawk wig at Temperly.

This weeks post focuses on the recent exhibition at The Saatchi Gallery ‘Inside Rolls Royce’ combining craftsmanship with technology creating a pioneering multi-sensory exhibition.

Walking through the exhibition you are stimulated visually as well as having multiple interactive elements in each room. Your mobile phone/tablet becomes your personal tour guide with information being pushed via I beacon technology as you walk through the space on the specially designed app, challenging the format of how we usually behave in an exhibition space.



All four senses were stimulated



Exciting interactive walls and touch screen formats.



The exhibition also had fun pit stops engaging people to explore the space for longer like the top gear leader board for a car game and the family space where people can enjoy sketching and colouring for all ages.



It was fabulous to see the artisans from Goodwood showcasing the handcrafted bespoke elements for the cars. The fibre optic lights in the ceiling of the Celestial Phantom re-creates the constellations exactly as they were over Goodwood at midnight when the first Phantom was completed off the production line. The detail in each of these crafts demonstrated was absolutely phenomenal.



I went to visit Victoria Beckham newly opened shop this week, after seeing all the media on it I wanted to check it out myself. I was pleasantly surprised as it could have been in danger of being a cold fashion space with no personality, but the angular lines, vanishing infinity points and edgy contemporary textures/materials made the space a beautiful concept store.



Seek a peek HMVM’s Christmas Trend Report is coming soon!

While Christmas is taking shape some retails have opted for pre Christmas concepts.

Halloween schemes are a bit hit or miss in London, but this considered illustrative concept from Topshop and Topman was a fantastic surprise with dark undertones in a conceptual way.



Great to see retailers showcasing collaborative art works in the window at Nicole Farhi.



Culture clash statement at Moschino.



Multi layered 2D prints bring the ad campaign to life.



Perspex replicas at Emporio Armani.



Animal business at Hermes, love how this brand is so playful with their VM a great way to display small accessory product.


 
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