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Last week saw Vogue Fashion Night Out hit the streets of London, while Oxford/Regents St were not closed from traffic meaning retailers held back on the pop-up spaces and one off stalls usually associated with VFNO but here’s a look at the best bits.

Human contact in the windows is not a new concept but LK Bennett has added a bit of humour updating their current window scheme with real peoples legs. While other retailers opted for musicians, DJ's and performers in-stores and in the window.



Pop-up vehicles are another way to create interest with passers by.



Themed shop interiors.



Window Update
Experimentation with aluminium sheets, structural sail shapes at Louis Vuitton (window designed in collaboration with Frank Gehry.) While playful props at Fendi, but the use of the material offers a sleek and contemporary finish.



Suspended multiples at Anthropologie and JCrew vs. large-scale geometric shapes at Roksanda Illincic and Stella McCartney.



Liberty’s new scheme illuminates the mannequins using square light sources draped over the window.



‘Read all about it’ at Karl Lagerfeld newsstand and straight from the catwalk at Moschino showcases the ‘Barbie’ window.

London has been a hive of creativity the last week with London Fashion Week, London Design Festival and new windows. This week’s post brings you a round up from different forms of inspiration.

The opening of Shoe Heaven at Harrods saw the windows transform into cloud 9, with soft textures and atmospheric lighting making the windows truly glow. The mannequins were all dressed the same with the shoes being the hero product. Interactive windows also feature reinforcing the campaign via social media platforms.



Showcasing for London Fashion Week Harvey Nichols latest A/W 2014 offering is a landscape of pulsating light-boxes, infinity boxes and 2-way mirrors giving a sense of movement to the windows. Glitch-Art prints have been included into this retro-futuristic scheme. The mannequins have a sci-fi renovation with a juxtaposition of a chrome body finish and flesh cut-away sections. Futuristic head/body pieces are an addition to the mannequin to continue the storytelling.



Harvey Nichols (Sloane Street) windows showcase Denim product. Collaborating with Textile Artist Amy Sellers, who’s multi layered photo-real patchwork pieces that concertina throughout the windows creating a digital repeat. The artwork features tonal shades reflecting denim colour-ways and textures.



The newly opened Goodhood store is a grown up space for the retailer, well considered retail space with great product selection and clean lines – it’s definitely a destination shop to check out.



London Design Festival

All White: Tonal whites made up from different materials/lighting. My fav is the origami wallpaper, which is all hand-folded and has the most amazing details.

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Colour Fun: Rainbow shades, jeweled colour tones and metallic contrasts.

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Surface Texture: Interesting mixes of hard and soft surface textures.

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Inspiring Details:
Landscape of retro tv’s flicking from block-colours to social media imagery, combining old and modern technology ideas.



Pit stop refreshments at the General, which has been inspired by the London Underground. Love the menu list displayed on the traditional train info boards.



Conveyer belt of design, this constantly moving belt of product design was a great way of showcasing product.

This week saw the unveiling of this year RIBA Windows Project; here are a few of hmvm's standout installations.

Fluidity of linear repeats featured at Topshop, Longchamp, Gant, Banana Republic, Karen Millen and Hackett.



Strong brand statement at Brooks Brothers



Other stand out windows this week:
Story telling at JCrew textured back wall linking into the campaign message on the window, rich autumnal colourways.



Laboratory repetitions at Penhaligon’s, smaller products are always a challenge to display but this concept showcases the back-story of the products origins in a contemporary way.



Another product that also holds the same difficulties with VM, is technology but once again Apple have managed to achieve a simplistic and aesthetic scheme. Creatively showcasing what the product can do without the need for text descriptions.



More retailers are exploring interactive window concepts; it’s having the correct balance to integrate the product, social media platforms, VM aesthetics and engaging with the consumer. Technology is always changing but the way in which its applied to a concept is key. Cath Kidston have launched a social campaign that encompasses all platforms socially and physically in-store, enabling the concept to be communicated and reinforced to the consumers.

 
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